Lauren
Abraham
Content Manager
Hi, I'm Lauren!
I'm a marketer with 8+ years experience in delivering content that tells compelling stories, engages audiences, and drives results.
Since graduating from Grand Canyon University, I’ve worked as the Editor for a creative branding agency and done freelance writing for various other blogs and brands.
As the Content Marketing Manager at Universal Technical Institute, I oversee a team of copywriters in addition to conceptualizing and writing content for our various channels: website, blog, video, and social (Facebook, Instagram, Snapchat, YouTube & LinkedIn). I work closely with our internal teams, subject matter experts, and the field to create and deliver content that aligns with our brand’s voice & tone and connects with our target audience—which in turn builds brand awareness and drives leads.​
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Experience
Universal Technical Institute
Content Marketing Manager
Feb 2019 - Current
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Promoted from Senior Copywriter October 2021
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Develops and oversees content strategy across all channels: website, blog, video, and social media campaigns (paid and organic)
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Manages team of copywriters & social media specialist
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Works with SEO agency to inform content strategy and drive website/blog growth
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Plans and executes brand photo & video shoots to build content library supporting marketing initiatives
Advice From a Twenty Something | Beauty Contributor
Jan 2018 - December 2019
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Pitched article ideas every month related to skincare, hair care and makeup
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Delivered one article per month with a corresponding Instagram caption
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Styled and captured photos for each article and edited in Lightroom
Editor | Wela Creative Studio (formerly Bloguettes)
Dec 2016 - Feb 2019
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Led content strategy for blog, social media channels, and email marketing
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Managed team of in-house and freelance writers
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Partnered with SEO agency to inform content strategy & drive brand growth
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Led creation and execution of content strategy for branding and social media clients
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Helped drive 20% increase in followers across brand social channels
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Social Media Specialist | Majka
Mar 2018 - Feb 2019
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Created, scheduled, and managed blog content in Shopify
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Optimized content for SEO
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Planned visual content for Instagram grid
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Wrote social media captions for Instagram and Facebook
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Wrote product descriptions and website copy
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Created in-house materials such as a brand voice & tone guide and PR materials
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Wrote ad copy
Lead Digital Copywriter | GCU
Dec 2015 - Dec 2016
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Supported launch of the GCU blog network (blogs.GCU.edu) by pitching and writing SEO-driven blog articles
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Trained newly hired writers
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Interviewed staff and key stakeholders to support various website initiatives
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Wrote website copy for the university website (GCU.edu)
Education
2016 / DEC
Grand Canyon University
I graduated from Grand Canyon University in December of 2016 with a Bachelor's in Communications and Minor in Marketing.
GPA: 4.0
Contact Me
In need of content for your business? Fill out the form below to get started!
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If you prefer, you may also email me directly at whatlaurenwrites@gmail.com. I look forward to hearing from you!
